Mumbai: Guru Mishra, senior vice -president – digital media and purchase at Répindia, shared his ideas on the main media trends that should dominate 2025.
With the digital landscape that changes constantly, Mishra stressed the importance of brands that remain informed and adaptable to these changes.
Mishra has identified five key trends that will shape the media landscape during the coming year:
Vernacular rise: Mishra has highlighted the growing preference of content in mother tongues. He thinks that this trend offers brands a unique opportunity to connect with the public to a deeper and more personal level. “Location is essential,” said Mishra, “marketing specialists must adopt multilingual strategies to strengthen trust and improve commitment.”
Integrated shopping ads occupy the front of the stage: The boundaries between content and trade are blurred, and Mishra predicted an additional expansion of integrated purchase advertisements. He has planned more interactive and purchaseable experiences on digital platforms, transparently mixing advertising with the consumer journey.
Immersive experiences through connected devices: With the proliferation of intelligent devices and the Internet of Things (IoT), Mishra sees an important potential for immersive advertising. He suggested that brands operate technologies like AR, VR and connected television advertisements to create deeper and more engaging experiences for their target audience. “The targeting between the provisions will become more and more sophisticated,” noted Mishra.
AI revolutionizes marketing strategies: Mishra thinks that AI will change the situation in 2025, which has an impact, from the generation of creative content to data science and predictive modeling. He underlined the potential of ideas and automation powered by AI to improve the personalization and efficiency of media planning.
Personalization remains essential: Personalization continues to be an essential objective for marketing specialists, according to Mishra. He highlighted the importance of placing the customer at the center of all strategies, combining AI -centered information with a human touch to create a more relatable and resonant communication. “Tailor -made messaging is crucial for hearing and brand loyalty,” said Mishra.
Mishra concluded that 2025 will be a year of dynamic change in the media landscape. He thought that brands that will adapt proactively to these emerging trends will be those that prosper in the evolving digital world.