Brands use AI not only for automation, but to improve creativity. Take Virgin Cruises, who has exploited video personalization fueled by AI featuring Jennifer Lopez, mixing the effectiveness of AI with the narrative focused on humans. Meanwhile, Adobe Express has teamed up with Job Creators Studio to develop AI tools that generate brand content in seconds, freeing marketing specialists to focus on strategy and innovation.
The key is authenticity. Consumers want marketing that resonates emotionally, and AI should be a tool – not a replacement – for human intuition. By balancing the power of AI with creativity, empathy and ethical transparency, brands can create marketing that really connects.
Do you want to explore the future of AI marketing? Join us at the future 2025 festival! Miami (February 25-26), New York (June 3-4) or Toronto World Summit (September 23-25). Register now!
Image credit: trendhunter