This week, Amazon sent invitations to an upcoming event organized by the senior vice-president of Amazon Panos Panay and the Amazon Apparers & Services team in New York on February 26. As can be seen in the image above, the invited digital trends received had the Amazon Swoop signature with “hi”. Before and center, and the date down, all on a shaded blue background which included what looked like the surface to attractive and curved design elements.
Of course, the design has released a feeling of Amazon AlexaBut beyond speculation on what the event could be, the harmless email did not seem to disclose useful information. That is to say until The rod made an impressive detective And discovered that there was not an invitation by e-mail sent, but five. This attractive and curved background was in fact part of a cursive text which, when the five invitations were assembled, stated “Alexa”. Fairly strong confirmation to these feels Alexa.
According to information obtained by ReutersThe event will announce the launch of a new generative Alexa fueled by AI, but the extent of the features is still unknown. Although the wait is that the new service will be deployed for free on a limited number of users, something that has apparently been floated internally by Amazon includes subscription fees from $ 5 to 10 for the new Alexa supplied by AI . The current version – called classic Alexa – will continue to be available free of charge, although the development of new features for the classic Alexa would have ceased.
Amazon has been surprisingly behind the curve in the past two years with regard to the generative integration of AI, with a LLM ad in 2023 It has not yet fully materialized. But given the amount of Amazon devices – like the Echo speaker and Omni Fire TV – In average households, it is important that they catch up. The big question around this new potential service and its integration is how it will separate and stand out from the series of generative AI models that have been released in the past two years.