Skara is a code-free video platform designed to empower independent creators. Skara seeks to allow anyone who earns their videos to instantly create their video application and streaming website. This idea came from the founder who looks at family members close to the trouble to gain income from their skills, they live in small towns with their limited customer potential.
Some of them have tried the video route and always publish their videos, but it is not possible for people who work full time to cut a lot of time to understand algorithms and make their content viral, etc. Skara is a solution that seeks to solve this problem.
Medianews4u.com caught Ankita Saikia, Skara co-founder To find out more.
Q. How was the idea of launching Skara, a code without code for streaming applications was born?
Skara is a platform that allows anyone who earns their videos to instantly create their video application and streaming website. This idea has come to look at family members close to harm to gain income from their skills, they live in small towns with their limited customer potential.
Yes, some of them have tried the video route and always publish their videos, but it is not possible for people who work full time to cut a lot of time to understand the algorithms and make their content viral, etc.
Skara is a solution that solves this problem. Our product is built in a way where you can create your business online from anywhere and earn money, whatever your discovery on social networks. This is also the reason why our subscription pricing depends on the size of your business, which makes it affordable for small businesses, to earn money directly from users.
To use Skara, you need zero technological knowledge. By offering a solution without code, we allow creators to launch their applications, have their audiences and monetize the content without restrictions. Today, Skara helps creators and brands to take total control of their digital presence.
Q. Could you talk about the R&D that went to Skara?
Our team has studied how Ott Giants work and redesigned this experience for independent creators – simplifying technology without compromising quality. We have tested several streaming infrastructure to ensure the fastest and most fluid visualization experience. After months of research on our product and our competitors, we discovered three important features that were important for our users –
– Ease of use – When looking for our competitors and the analysis of our users, we found that their interface was quite complicated. Users had to switch between different sections and menus to launch their streaming site, which makes the process extremely heavy and takes time. Skara has a smooth interface in the direction, which it is very simple to use and navigate. Users can simply register: host, manage and distribute their videos from a single dashboard.
– Rapid deployment – Unlike our competitors who take months and even days to set up streaming services for their users, we are proud to do in a few minutes, which reduces the marketing time in product development.
– Analytical – With analysis, our users can follow all their video performance and understand which videos have been the most watched. This will help them to adapt their content accordingly and develop their basic subscribers base. We give our target customers their user data that can be used for their organization and other purposes, helping them to better optimize their content.
Q. What is the importance of the media and entertainment industry for Skara as a clientele?
This is an important need given the new regulations that have come both to public platforms like YouTube, etc. And government regulations trying to increase censorship. The independence of the media is limited and, as such, the consumer media have low confidence among the public in the world.
Skara allows independent information media, entertainment based on subscriptions, information channels and other creators and companies to create their own application and brand of brand streaming where they completely control their content and gain directly from their subscribers.
Q. How was the idea of the #Pautetoplay digital campaign born?
This campaign is from a relaxed morning conversation where we compare notes on our Holi levels and how dependence on social media is real. Even during the festivities, we spend so much time on social networks.
Therefore, #Pautetoplay came into play where we tried to reconnect people with their interests, their family and their offline friends. It was a way to detoxify yourself in social media and the general bustle of life.
Q. What other marketing and innovations activities can they wait in the next months of skara?
We have some innovations in our round, such as the creation of more monetization options for our users, more integrations and collaborations and additional features. It also depends on the user requirements. If they want us to integrate a significant feature, we do so as a priority.
Q. Could you shed light on the Skara business model?
We are a platform based on subscription with monthly subscribers fees, where creators can create, launch and manage their streaming applications with total control.
In addition, our pricing structure is flexible, allowing anyone of independent creators to organizations to launch their application and video streaming website in a few minutes.
Q. How does AI help Skara in fields such as data analysis and the identification of market gaps?
The tools fueled by AI help Skara to analyze data from several sources concerning user behavior and social media trends.
The analysis tools fueled by AI allow us to identify segments not served such as creators of rural content or niche lovers, gaps identified that our competitors do not deal with and emerging markets. This Pipeline of data powered by AI helps us to transform this information into action in our product and marketing development strategy.
Q. Until now, what traction has Skara received? What are the key categories in which content creation develops quickly?
Skara was launched for public users last month and we are that more people use our platform. We have already had more than more than more than 100 beta registrations when we launch beta last year and are currently users on board.
Some of our first users came from health practitioners, advisers, tutors and alternative sports coaches. What is interesting is that we also have users interested in the categories that we have not taken into account. This helped us expand our target market.
Q. Is vernacular content a huge space that awaits to be exploited? Please develop.
Oh yes! Bringing the creators of vernacular to use Skara was still in our plans. The increase in rural Internet video users is increasing exponentially each year and the most watched content is no longer in English.
There is a huge growth in monetized vernacular content in coaching, education and the news and entertainment media and we focus on it. In addition, we also see, many regional OTT platforms emerge on the Indian market. Our platform welcomes creators to launch streaming platforms specific to the region, break the linguistic barriers and draw on unexploited markets.
Q. What is the next step for creators looking for fair monetization and content control?
Currently, creators with monetisable content, those who have an established audience, recurring content or the need for brand control (for example, influencers, course creators or entertainment professionals) are looking for their own space where they have their content and income.
In addition, the future is a question of independence from creators. With the drop in advertising revenues and the tightening of platform restrictions, creators need their distribution channels. Skara is a pioneer of this change, offering an evolving solution without code to launch independent streaming platforms
In addition, public platforms based on algorithms are currently posing problems in the Economy of Creators with the moderation of AI where their content is quickly removed, and the problems of depth IA channels the cloning that affects their reputation and their income.
They do not control their income, these are only great creators who can earn a living on public platforms. In addition, there is pressure to produce viral content to earn more, which leads to exhaustion and professional exhaustion.
Q. What other products do the Flixbox solutions are considering the launch this year?
We launch Splay, a 100% customizable video player for web designers and video editors that they can integrate into their projects.
We also have a SDK (software development kit) for Skara users which allows them to integrate the skara infrastructure into their existing applications and websites to offer video streaming content with payment walls without having to migrate their users.
Q. There were concerns in various districts concerning the bill on the settlement of broadcasting services. Your opinions about it?
The draft law on the regulation of broadcasting services by the Indian Parliament is a serious threat to the freedom of content of the creators. Although regulatory managers are necessary, there is a fine line between structured surveillance and creative limitations.
The digital ecosystem thrives on innovation, and any framework must guarantee that independent creators and OTT platforms retain their creative and financial freedoms.
Skara believes in the empowerment of creators and we are pleading for policies that support the property of the content, fair monetization and the commitment of the public without restriction. A balanced approach is crucial for the continuous growth of industry.
Q. Why is it concerned that this could create an uneven playground in the digital content space?
This bill could lead to an arbitrary application, which endangers content creators who may not align with vacant standards.
While large platforms can have resources to comply with complex regulations, individual creators and small businesses would be difficult. This makes a playground uneven.