A new Trend of AI balances on social media platforms in the world. Nicknamed the “Barbie Box” trend, it allows users to transform their photographs into avatars generated by a-developed in the packaging of digital toys, resembling Barbie dolls or action figures. This viral phenomenon is propelled by the chatgpt and generative image tools, combining nostalgia with peak artificial intelligence.
Originally from the aesthetics of Barbiecore and the lasting popularity of collection characters, the trend has exploded in popularity on Tiktok, Instagram and X, with millions of people sharing their personalized doll versions. Users use detailed prompts via Chatgpt to generate avatars that include their names, accessories, daring slogans and the theme packs, all made in vibrant toy style styles.
Participants simply download a high resolution photo – usually a selfie or a complete body shot – and ask Chatgpt to generate a stylized avatar.
Even public figures like Cristiano Ronaldo, Elon Musk, Bill Gates and Jeff Bezos have been redesigned as dolls AI by enthusiastic users.
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The Barbie Box Challenge marks another wave in the growing merger of generative AI and social media culture. With a minimum of technical knowledge, users are able to create high quality and shareable content that mixes humor, self -expression and creativity.
Experts note the potential for marketing the trend, in particular in the brand image of influencers and digital collectibles.