The Turkish technological startup Magfi raised $ 1.1 million in its round of seeds in seeds. The Round is led by the Bulgarian VC Eleven companies With the participation of Boğaziçi Ventures of Türkiye and the providential investors Zoran Arsovski of Bulgaria and Horia Manda of Romania. Magfi is a pioneer to allow simultaneous advertising through telegrams and discordant communities through automatic learning and AI technologies. With this new investment, the team plans to extend its team for more aggressive growth.
“Advertising on decentralized communities based on cat is a blue ocean market, where Magfi is one step ahead. Unlike traditional social media, the dynamics here is sort of different, which is both a challenge and an excellent opportunity. The founders and the team impressed us with their vision, their in -depth understanding of the web3 world and the strong passion for the excellence of products. They are relentless and we are delighted to join them on this trip, ” said Svetozar Georgiev, partner of Eleven Ventures.
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Mild Analysis of public groups on Telegram and Discord, by labeling them extra in parameters such as the audience, view and click predictions. With an ads similar to Google Ads and Meta Ads, it allows brands and businesses to advertise In these groups with their desired budget using micro-targets. Band Administrators earn a share of advertising income shared in their groups. Currently, Magfi can deliver more than 600,000 unique views daily and share advertisements in thousands of groups across Turkey. Founded in 2021 by Mustafa Fikret Uğur, the founding team also attracted experts who have provided a precious experience from Google.
To date, Magfi has already shared more than a million ads on the channels With thousands of subscribers covering niche subjects such as sports, finances, news, video games, etc. The platform reaches 600,000 unique users daily, demonstrating its significant range and impact. In just a year following its pre-series investment, Magfi increased its initial 4-digit income by 25 times. Its diversified customers includes rapid and multinational companies such as major banks in Turkey, global electronic commerce companies and world -renowned advertising agencies.
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“”The world moves to messaging based on the web3With Telegram and Discord opening the way as pioneer platforms in this sector. There are more than a billion monthly active users and enormous potential in communities on these platforms, and at Magfi, we unlock this potential. Brands can now reach audiences to which they could not previously access the very relevant announcements via Magfi advertisements on these platforms. Tens of thousands of group owners can also monetize the content they create. Our young and dynamic team, with an average age of 24, develops this technology. With this investment, we will consolidate our position on the Turkish market and start operations in Latin America. We also work on the use of AI generating technologies to create advertising creatives adapted to each community ”,” said Mustafa Fikret Uğur, CEO and co-founder of Magfi.
In the future, the company aims at completely automate its processes And the systems, from integration, to the support for the optimization of ads. The expansion of its operations beyond Turkey is a priority, Brazil, a market of 220 million people and 50% of the use of telegrams, being the next target. Magfi seeks to bring the same level of sophistication and efficiency of popular advertising platforms on social networks in the world of cat -based communities.