Even before the kick -off of these 2025, some trends began to emerge – or more specifically, certain shortcomings appeared.
All of the United States and certain European car manufacturers who helped transform these into a car show were absent. Several Chinese car manufacturers have filled this void, including Zeekr, the EV brand belonging to Geely Holdings in China. Wey, a premium brand under Great Wall Motor, and Xpeng also had stands.
The West Hall of Las Vegas Convention Center, where the majority of vehicle and transport technologies set in place, felt more empty than in previous years. And in particular, some of the biggest announcements had nothing to do with new electric vehicles – or other products that could occupy a lot of physical space. Toyota, for example, announced that the first phase of Woven City, a prototype city built on 175 acres at the foot of Mount Fuji, was complete and looking for inventors and startups. Oh, and that it is also “to explore rockets”. Not exactly something that can be shown to CES.
However, there was a future transport technology to discover. This year, autonomous vehicle technology had a greater presence than ever before, and what has provided some clues of the way the rest of the year could shape. Here are the main themes that we have spotted in the living room.
AI and automated driving technology
Some of the largest exhibitions in Las Vegas Convention Center have focused on automated driving technologies.
Autonomous vehicle companies that have developed (or launched) Robotaxi services such as May Mobility, the Japanese company Tier IV, Waymo and Zoox were all present. In particular, Zoox also made Robotaxi walks at the media leading to CES and throughout the show.
Automated technology has also appeared in other places, including agricultural companies such as John Deere and Kubota and startups like Polymath Robotics which apply its autonomous systems in all-terrain environments.
Perhaps the largest group of companies presented products that support automated driving and advanced driving systems, including simulation, automatic learning, sensors and data integration . Even Honda has entered the mixture by announcing a new operating system called Asimo (yes, after the emblematic robot) which will be integrated into its new generation 0 electric vehicles and used to support Adas characteristics.
Comma.a was also on the scene. This startup, founded by George Hotz, has developed an open source driver assistance system and support equipment that can be connected to many modern vehicles to give it advanced driver assistance capacities with the Tesla automatic driver and the Hands Free cruise system of GM.
Vay, who put a driverless turn on the sharing of cars, was also in Las Vegas – but not at the living room. The startup, which settled in the city a few years ago, announced a major expansion of its service.
Nvidia continues to associate with everyone
Each year at CES, the transport office obtains an announcement package of NVIDIA detailing which car manufacturer, supplier and transport partners signed to use NVIDIA technology, and 2025 was not different. What stood out, however, was Nvidia’s commitment to provide as much autonomous battery as possible, from tests and simulation to supercalculators on board at the cloud supercalculculculculculculculculculculculcul.
An excellent example was Nvidia’s collaboration with Toyota. The two work together for years to help Toyota’s R&D unit to develop, train and validate AV technology, but this year have announced that future vehicles of Nvidia Tech Power Toyota, which we now know will be equipped Automated capacity driving. More specifically, we will see the NVIDIA disk AGX system on CHIP (SOC) and the Driveos safety system deployed on Toyota new generation vehicles.
Regarding the technology of level 4 autonomous vehicles (that is to say a system that can lead without needing a human to take over), Nvidia had more news to share. The flea manufacturer is associated with the Aurora Innovation and Automotive Continental Aurora Trucks which will see the Drive Thor Soc and Driveos de Nvidia integrated in the Aurora driver, which is the Aurora system that the continental plans for Produce en mass in 2027.
Finally, one of the most surprising partnerships was with Uber. The Driving and Delivery Giant plans to use the new NVIDIA World Model Simulation Tool, the Cosmos and the IA Supercominuting Platform based on the Cloud, DGX Cloud, to support the development of vehicle technology technology autonomous. Uber did not share how he plans to use these tools, because he does not develop his own AV technology. The company plans to associate with AV companies to provide autonomous services to its platform.
New catches on the screen
The screens are nothing new to CES. They have been everywhere for some time now. This year, some companies have pushed the idea of screens beyond traditional ideas.
The Valeo supplier has shown a new product which he calls a panovision which reflects a full screen along the base of the windshield. The company revealed this technology at CES 2024. This year, a cabin driver monitoring system has been integrated into the system.
The supplier Automobile Hyundai Mobis has shown a holographic screen that covers the entire windshield. From the outside, it looks like any other windshield. But behind the driver’s seat, the windshield turns into a transparent screen which gives information such as navigation and musical reading lists.
Genai slips into the car
The car manufacturers were swept away in the generative mixture of AI media threshing – a trend that started last year. Even the occasional observer has probably noticed the term “Genai” “Chatgpt” or “LLMS” in the technology section of LVCC vehicles.
It was everywhere – and nowhere, if you catch our drift. In some cases, there were real partnerships and plans behind the words.
Take BMW and its partnership with Amazon. BMW used these 2025 to present its new user interface by car, which will make its beginnings in its Neue Klasse sedan later this year and will finally spread to all models.
BMW said it would use Alexa Custom Amazon Assistant technology in these future vehicles as well as those on the road today. This is not the case that the pilots of the Alexa application could be used to it. It is a white label product that will incorporate Amazon’s major language models. The use of this technology will initially focus on navigation, in order to allow customers to give more extensive spoken commands using natural language.
BMW and Amazon will start deploying capabilities powered by LLM as part of a beta version in certain vehicles and countries.
Meanwhile, Qualcomm came to CES with improvements in its digital chassis Snapdragon (its suite of platforms connected to the cloud for car manufacturers) and cockpit (its digital cockpit and its infodimentation system). And it would not be these 2025 if some of these updates did not include generative AI.
The flea manufacturer has said that a range of car suppliers – such as Alps Alpine, Panasonic and Garmin – as well as the Indian automaker Mahindra, plan to integrate Qualcomm technology into their experiences. AI generating features are now delivered with the territory for “smart and personalized cabin experiences”.
Certain features which are fueled by the Lama of Meta and Whisper Small of Openai could look like real -time detection of the distraction or the sleepy driving; Biometric identification to automatically adjust the positions of the seats, the mirror angles, etc.; And navigation recommendations based on the driver’s condition, as in a coffee if they seem tired.
Other potential use cases for quality AI generative offers could be a multimodal AI that identifies points of interest on the way, using models like Llama, Open Source Llava and fast stable diffusion, or even the Personalized content generation to offer personalized entertainment and on demand to passengers.
Micromobility exists!
Finally, there has been a lot of discussions – and evidence – that micromobility is dead. But it is not quite true.
Of course, shared scooter and electric bike companies have largely fought or closed. But while walking in the northern room, we were struck by the number of bicycle and scooter brands (many of which were Chinese brands).
Vmax has published six new scooters for its 2025 range, Aima Technology Group has revealed several new electric bikes, and Heybikes has published a half-rate tire model. The leader of the segment, Segway, also launched two new electric bikes which are equipped with the suite of intelligent technologies of the company called Intelligent Ride System.
The subsidiary Donut Lab of Motorcycles rod is also entered into the mixture and has released an electric motor which can be integrated directly into the tire.
Correction: The article indicated to incorrect that the Valeo Panovision product would be in the Neue Klasse vehicles of BMW generation. A Valeo spokesperson told Techcrunch that the company had no company confirmed to BMW for Panovision.