A new platform fed by AI supported by Li & Fung aims to eliminate conjectures from design and manufacturing in denim.
Blue hands (LMB), a world supplier of Denim supply chain solutions based in Singapore, launches Trend Engine +, an advance AI propelled Tree forecasting tool and market intelligence that provides consumers information to denim brands and merchants. LMB’s objective is to guide “brands to introduce the right products at the right time, making sure to meet consumers’ demand and align with current interests,” JB Legouge, director of LMB, SJ Denim.
“By understanding what consumers are looking for, brands can make more informed choices on the characteristics of products, styles and materials, leading to conceptions that better meet market demands,” he said.
The software allows users to make informed and data -based decisions thanks to complete analyzes of online research trends, social engagement measures, analysis of retail and market fluctuations. In addition, LMB says that Trend Engine + provides predictive analytics and real -time information necessary to pursue more efficient and lasting business practices in the main departments. In particular, the software helps brands minimize the production of samples and Excess inventoryemphasizing the important role that technology plays in the formation of a sustainable future.
“With the introduction of Trend Engine +, we aim to transform how the brands approach their market strategies and their product development cycle,” said Legouge. “By exploiting the power of AI, we provide our customers with the tools they need to better understand their consumers, predict trends with precision and, ultimately, reduce waste. This aligns perfectly with our commitment to promoting sustainability in industry. ”
LMB will present the software to Kingpins Amsterdam on April 16 to 17.
The company has managed a pilot with some American brands, and several Denim brand partners have expressed their interest in testing the platform. HAS EducatorsLMB plans to present the platform to brand leaders and decision-makers who are responsible for making strategic decisions concerning the development of products, the supply chain and market strategies, and for merchandise and design teams, which, according to Legouge, will find ideas particularly useful to shape their collection and their line plan.
Trend engine +
The brand’s partners using the Trend + Platform engine can access information thanks to a variety of offers, including seasonal, bimonthly or monthly personalized reports that offer in-depth consumption trends, competitive information and tailor-made recommendations. Brands can engage directly with LMB experts through consultations, workshops, strategy sessions or specific forecasts on demand.
Trend Engine + Insights can also be integrated into end -to -end supply chain services, allowing the brand’s partners to optimize the supply of materials, production times and market entry strategies.
“Rapid -evolving consumer preferences can make prediction of trends that will resonate in the future difficult. Brands must remain agile to changes in style and request, ”said Legouge. Although there are other fashion forecasting tools fueled by AI, Legouge underlines how the category of denim is unique in the way in which decision -makers must also consider the form, washing And finish.
“Denim often undergoes various washing and finishing processes to reach the desired aesthetics. These processes can be at high intensity of resources and require specialized knowledge, “he said. “At LMB, our denim specialists and our product development teams in the country help brands navigate these complexities. We manage the full life cycle of products, optimizing washing and finishing processes to help brands provide high quality elegant denim while effectively responding to sustainability problems. ”