If you have worked a lot of social media lately, you’ve probably noticed a lot of … dolls.
There are dolls everywhere x and Facebook Feeds. Instagram? Dolls. Tiktok? You guessed it: dolls, more tutorials On how to make dolls. There are even dolls everywhere LiendinNo doubt the most serious and funny member of the gang.
You can call it Barbie AI treatment or the Barbie Box trend. Or if Barbie is not your thing, you can go with the AI action figurines, the start -up package of the action figure or the trend of chatgpt action figures. But whatever your hashtag, dolls are apparently everywhere.
And although they have similarities (boxes and packaging that imitate Barbie de Mattel, accessories focused on personality, a smile of plastic appearance), they are all as different as the people who publish them, except for a crucial and common characteristic: they are not real.
In the new trendPeople use generative AI tools like chatgpt to reinvent themselves like dolls or action figures, with accessories. It is proven quite popular, and not Just with influencers.
Celebrities,, politicians And big brands all jumped. Journalists report the trend be doing Versions of themselves Holding microphones and cameras (although this journalist does not make you suffer). And users have made versions of almost all the notable figures you can think of, from billionaire Elon Musk to actress and singer Ariana Grande.
According to the Tech Media website The penisHe actually started on the LinkedIn professional social networking site, where he was popular with marketing specialists Looking for a commitment. Consequently, many of the dolls that you will seek to promote a business or a stampede. (Think, “Social media marketing doll,” Or “Seo Manager doll. “)
But he has since been disclosed to other platforms, where everyone, it seems, has a little fun to discover if plastic life is really fantastic. That said, it is not necessarily an insane pleasure, according to several IA experts who spoke to CBC News.
“It is always the Far West with regard to the generating AI,” said Anatoliy Gruzd, professor and research director for the social media laboratory of the Metropolitan University of Toronto.
“Most political and legal executives have not fully caught innovation, which leaves AI companies to determine how they will use the personal data you provide.”
Confidentiality
The popularity of the trend generating dolls is not at all surprising from a sociological point of view, explains Matthew Guzdial, assistant professor in computer science at the University of Alberta.
“This is the kind of internet trend that we have had since we had social media. Maybe it was things like a transmitted email or a quiz where you would share the results,” he told CBC News.
But as for any AI trend, there is Some concerns on its use of data.
The general AI in general presents important confidentiality challenges. Like the Institute of the University of Stanford for artificial intelligence centered on man (Stanford Hai) Notes, data confidentiality problems and the Internet are not new, but AI is so “eager for data” that it increases the risk scale.
“If you provide an online system with very personal data on you, such as your face or your favorite work or color, you must do it with understanding that this data is not only useful for obtaining the immediate result – like a doll,” said Wendy Wong, professor of political science at the University of British Columbia who studies AI and human rights.
These data will be returned to the system to help them create future responses, Wong said.
In addition, it is feared that “bad players” can use data scratched online to target people, notes Stanford Hai. In March, for example, the Canada Competition Office warned of the increase in fraud linked to AI.
About two -thirds of Canadians tried to use generative AI tools at least once, according to New research from the TMU social media laboratory. But about half of the 1,500 people that the researchers sampled had no understanding of how these companies collect or store personal data, depending on the report.
Gruzd, with this laboratory, suggests caution when using these new applications. But if you decide to experiment, he suggests looking for an option to opt for your data to be used for training or other third -party purposes in the settings.
“If no option of this type is available, you may want to reconsider the use of the application; otherwise, do not be surprised if your resemblance appears in unexpected contexts, such as online advertisements.”
The environmental and cultural impact of AI
Then there is the environmental impact. CBC Quirks and quarks previously reported how AI systems are a Technology likely to consume as much electricity as a whole country.
A Study from Cornell University Affirms that the formation of the OPENAI GPT-3 language model in Microsoft American data centers can directly evaporate 700,000 liters of clean freshwater, for example. Goldman Sachs considered that AI will result in a 160% increase in energy demand from the data center.
The energy necessary to generate artificial intelligence leaves behind an important carbon footprint, but it is also increasingly used as a tool for climate action. Nicole Mortillao de CBC breaks down where IA shows and innovative ways of technology come from to help the planet.
The average question of Chatppt takes 10 times More power than a Google research, according to certain estimates.
Even OPENAI CEO Sam Altman expressed his concern about the popularity of the image generation, writing on X last month that he had to temporarily introduce certain limits while he worked to make it more effective because his graphic processing units were “melted”.
It’s super fun to see that people like images in Chatgpt.
But our GPUs melt.
We will temporarily introduce certain rate limits while we work to make it more effective. Hopefully will not be long!
The free chatgpt level will soon obtain 3 generations per day.
Meanwhile, while the dolls generated by AI take control of our social media flows, a version is also disseminated by artists concerned about devaluation of their workUsing the hashtag #StarterPacknoai.
Concerns had already been raised about the latest AI trend, where users Images generated from themselves In the style of the tokyo ghibli animation studio studio – and launched a debate on the question of whether It stole the work of human artists.
Despite the concerns, however, Guzdial says that these types of trends are positive – for AI companies trying to develop their user bases. These models are extremely expensive to train and continue to run, he said, but if enough people use them and depend on them, companies can increase their subscription prices.
“This is why these types of trends are so good for these companies that are deep in red.”