Meta social network ThreadsA competitor X with more than 320 million monthly active users, is now Discover new features Linked to subjects, response controls and video reading in the application, among others. This also makes political content suggestions more personalized for the user, according to the company.
Combined, the features aim to make the application more relevant to users and to engage them with the content of the network, at a time when X is the only competitor of threads. Today, Meta faces the rise of alternative networks like Bluesky, which has now on 33 million users and A platform that inspires Instagram rivalsAlso.
To help thread users to connect better, users will now be able to add up to 10 subjects that they interest their profile on the social network. Type on these subjects will then show you related articles, which facilitates the end of the installation of others on the social network which share your same interests.
The company began to test the functionality to add Interest for profiles earlier this monthTechcrunch reported. The functionality is always described as a “test”, with its wider launch today.
When composing a new article, you will now see prompts to add a suggested trend subject, if necessary, or a subject linked to other articles that you have already shared. These subject tag suggestions aim to help articles reach an audience that is also interested in this subject, explains Meta.
Threads also presents a redesigned subject label, which looks like a pill and is next to the messages on the flow for you. Users can quickly press the tag to see all the articles tagged with this particular subject.
Meta claims publications with tagged subjects “generally receive more views” than those who do not, but do not share any specific data to safeguard this declaration.
Another new feature allows you to manage the way people interact with your messages and the messages you see. You can now only allow your subscribers to answer or cite a particular message.
The addition is based on the quotation control threads launched in November 2024 which allows you to limit the quotes articles to anyone, the profiles you follow, or those you mentioned.
Also in November, threads began to experiment with users Choose a default flow which is not the algorithmic flow After Discover personalized flows to compete with the Bluesky social network.
Threads now allow users to mix the order of their personalized flows. This means that you can even make a personalized flow The default value that is displayed when you open the application for the first time – a feature that users have requested.
Another update improves video reading on the wires. In addition to the other changes, Meta launches a redesigned video player who has controls / reading and jumping and jumping controls with a pinned progress bar to easily rub the video.
In particular, Meta also said that he had started to phase civic and political content in the wires in a more personalized way.
The company decided controversially in 2024 to Stop recommending proactively Political content to users on Instagram and Threads, before a critical American presidential election. After the wrapped elections, with President Trump in power, Meta announcement He would then start to bring political content to Facebook, Instagram and Threads.
Meta CEO Mark Zuckerberg also dismantled the business verification program of the company After the elections, the choice of relying solely on community moderation efforts in the future.
As part of these efforts, the company said that it would begin to readjust the political content to user flows, depending on what Meta determines that they want to see. In other words, it aims to recreate the echo chamber where the user’s world vision is reinforced without exposure to the other side.
Meta says he will continue to listen to user comments because he still develops threads.
Additional report by Sarah Perez.