Tim Cook from Apple: AI is “huge”, but we must be “thought” on this subject

With Microsoft, Google, and a multitude of other companies that run to perfect their cat version. artificial intelligenceWhat to ask yourself what The largest technological company There must say on this subject.

The answer is: not too much. Answering the question of the journalist when calling the company’s results Thursday, Apple CEO Tim Cook recognized AI as something that has enormous potential.

“I think it is very important to be deliberate and thought about how you approach these things,” said Cook. “There are a number of problems that must be sorted … in a number of different places, but the potential is certainly very interesting.”

Cook continued to explain how Apple had already integrated AI and automatic learning in its own products, including autumn detection features and crash detection in Apple Watch and iPhone. However, he would not directly approach the subject that is curious: AI generative. It’s technology behind Openai CatThe versatile chatbot of the company that everyone seems to use for something these days.

“We consider AI to be huge, and we will continue to weave them in our products on a very thoughtful basis,” concluded Cook.

Cook’s comments can be interpreted as essential towards Microsoft and Google, which rushed to integrate generator AI into their research Products.

Apple has an absolutely massive platform on which it could deploy a generative AI, including material products such as the iphonewhich comes with the Virtual Assistant based on the AI Sirias well as software such as Safari and Maps. But the company does not seem to be in a hurry to integrate an AI model based on language like Chatgpt in its products, rather by relying on AI for very specific features.

In addition to avoiding the launch of a half -cooked product (we look at you, Bing And Bard), Apple has other reasons to pay attention to the integration of generative AI in one of its largely available products. In March, Italian data protection agency Prohibition of chatgpt in Italy for inadequate protection of user data and the lack of mechanism to prevent minors from using the service.

You can listen to a replay of the Apple winning call here.