Tim Cook praises the potential of AI but claims that there are problems

Apple was faced with many criticisms from users and even some of its employees to be lagging behind with regard to Siri. As a company announced its results of T2 2023 ThursdayApple CEO Tim Cook praised AI’s potential but at the same time said that there were “problems that must be sorted”.

Tim Cook says that the generator is “huge” but has problems

Shannon Cross de Credit Suisse asked Tim Cook during a call with investors about what Apple thinks of the generator, because it is “more than the subject of the day”. Unsurprisingly, Cook said that he would not comment on product roadmaps, but the CEO admitted that the potential of the generative AI “is certainly very interesting”.

The executive has listed some of Apple’s achievements in the AI ​​segment, such as the use of technology to create features such as autumn detection, Crash detection and Apple Watch ECG. “These things are not only great characteristics, they save people’s lives,” said Cook.

But with regard to AI platforms like Chatgpt, which are able to generate things like text, images and even audio, Apple’s CEO noted that there are “a certain number of problems that must be sorted, as we speak in a number of different places”. He added that Apple considers AI as “huge” and will continue to invest in related technologies for its products.

Siri is lagging behind his competitors

Despite what Tim Cook said, the situation within Apple is not favorable to those working in the Siri and IA teams. A recent report revealed that Even Apple employees hate Siri And agree that the virtual assistant of the company is not as good as its competitors, especially now with OpenAi GPT technology.

Another report heard employees that Siri’s database is “clumsy” and it takes weeks to update it with new “basic functionalities”. At the same time, Apple has lost its main AI engineers and automatic learning in Google and other companies.

Of course, part of this is due to the concerns of the company concerning privacy. While Optai is based on the collection as much data as possible, the other features based on the AI ​​AI and Apple process all the data locally on your device. There is also an ongoing debate on the question of whether Chatgpt and other generators plague other web content.

It is not known if Apple plans to introduce its own generative AI to WWDC 2023 next month, but that does not seem likely that the latest reports.

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