Genai inaugurates a new era of digital transformation. For technological companies, the effect is double -edged. Many are already far away in their digital transformation trips, and managers will have to reassess and pivot their current digital strategies to ensure that AI plays a central role. The transformation efforts that have been designed and implemented before the emergence of Genai quickly became outdated, and the first leaders could lose ground in favor of competitors who prioritize the new capacities.
On the other hand, technological companies that have lagged behind in the previous stages of digital transformation have a clear opportunity: by putting AI at the center of their strategies, they could jump from competitors who were previously well in advance. The AI will allow them not only to accelerate their transformation paths, but also to reposition their operations to capitalize on emerging technologies and commercial models.
Faced with this balance of risks and opportunities, technological companies that seek to preserve or carry out industry leadership in digital processing should establish a dedicated AI control tower including a mixture of chiefs commercial unit and other key executives, such as digital chef or data agents. This group can formulate a global vision of the company’s digital transformation of the company, identify and develop strategies for key possibilities, optimize talented strategies and ensure that AI is responsible in a responsible manner.
Above all, an AI control tower will guarantee that humans remain at the center of digital transformation. It will also position leaders to support deployments of secure, trust and ethical by conducting appropriate policies and procedures, governance and responsibility strategies, as well as training and awareness campaigns.
Genai is not the only emerging technology that stimulates a new innovation for technological companies. EDGE, Cloud and Quantum technologies, among others, can also play a key role in digital transformation. Rather than treating Genai as an isolated technology, companies that integrate Genai into a wider technological transformation will be better placed to create a sustained value.