What is Google Gemini (formerly Bard)? How the Gemini AI tools work (2025)

We are firmly in the era of artificial intelligence (AI). What started as a niche area of ​​research is to quickly transform how we live and work every day. Today AI tools Can create images, transcribe calls, summarize articles, code programs or even compose music – and that only scrapes the surface.

The largest technological companies in the world – and a multitude of new competitors – pay tens of billions of dollars in an AI arms race which should be $ 1.8 billion by 2030. An example is Google Parent Alphabet, which has pivoted a large part of its investments towards the generative AI and claims that it will continue to be an IA-ST-family business. Enter Google Gemini.

Google largely applies the Gemini brand on chatbots, AI modelsGoogle assistant, mobile applications and AI features on Google Services. This article covers the function of Chatbot Gemini, which the company deployed for the first time as Google Bard in March 2023.

What is Google Gemini?

Gemini (formerly Google Bard) is Google’s conversation Ai chatbot. This is Google’s response to popular competitors as CatMicrosoft Copilot and Claude.

Gemini works on the family of Google multimodal AI models. Unlike previous iterations of Great language models (LLMS) which could not understand and generate text, multimodal models work on other supports such as images, audio and video.

For example, let’s say that you have come out for a walk and make unknown flowers that you would like to plant in your garden. To identify the flowers, you take a photo and ask Gemini: “What kind of flowers are they?” And get a precise answer with useful links.

Why was Bard renamed Gemini?

Google renamed its Bard Chatbot Gemini in February 2024, citing the desire to carry its offers from AI under a singular brand identity Rather than a disparate mixture of names and projects. Gemini was already the name of the underlying LLM of Bard.

The CEO of Alphabet Sundar Pichai explains why Google aligned the chatbot oriented by users with the underlying AI modelIn an interview with CNBC::

“Gemini are our whole approach in terms of how we build our most capable and most sure and responsible AI models; This is the border of technology that we push. Bard was the most direct way for people to interact with our models. So, it was logical to evolve it so that it is Gemini, because they actually speak directly to the underlying gemeni model during use. ”

Gemini’s change of brand has also been an answer to the rise in popularity of Chatgpt and a brand perception Reset after Bard’s notable hallucination The error led to a 100 billion dollars in the market value of alphabet.

The name Gemini himself refers to the constellation, the sign of the associated zodiac of which means the ability to adapt quickly, to connect with people and to see multiple perspectives, According to Google.

How does Google Gemini work?

Google Deepmind, an AI research laboratory in Google, has designed gemini llms using a automatic learning Technique called a mixture of experts (MOE). Gemini have been trained on extensive multimodal data – text, images, audio and more – and use natural language processing to respond to multifaceted prompts in a naturalistic and human way.

Google’s approach to multimodality gives Gemini a better conceptual and complex reasoning than traditional multimodal programming, The company claims. This brings him closer to the ultimate objective of research on AI: simulating human intelligence.

Gemini has a free level for entry -level users and an advanced subscription for $ 20 per month which gives access to advanced models and features. As with any AI tool, use gemini as a starting point and check all outings, because it can contain errors, inconsistencies or obsolete information.

Ways to use Google Gemini

Google Gemini can stimulate personal productivity, search for business issues or create efficient Marketing ideas. Here are some practical ways to use Gemini for your business:

Product search

Gemini is a powerful tool for Product searchWhether to start a small business or explore new product ranges. Ask Gemini to analyze Google Trends data To understand the interest of consumers, pain points and research volume in your industry to help you define your Ideal customer profile and find new product opportunities.

Manage tasks

Gemini can manage your daily administrative work via integrations with Google Workspace applications like Gmail and Google Calendar. It can understand and adjust your reception box and your calendar, and write a task list for your needs. For example, Gemini can follow emails, reprogram the meetings or prioritize your program.

Generate images and copy

Use Gemini like content creation engine for your business. Not only can Gemini generate content ideas, but it can also quickly produce text and images to be executed on these ideas. Ask Gemini to write Product descriptions or use your image generation capabilities to control your Content marketing campaigns.

Answer questions

Gemini adds to Google research capacities by remembering what you have already asked for, by building a context around your questions and providing depth to its answers. Google Appuseurs can also use a “Talk Live With Gemini” feature to have natural vocal conversations in real time – not repeated vocal prompts “Hey, Google”. Ask entrepreneurial questions common to Gemini on How to start a businessmeans of measure successand what EBITDA East.

Market research

Recently, Google introduced a Deep research Characteristic of its Gemini Advanced Gemini subscription level. Deep Research browses all the online information available, constantly refines its analysis, begins new research according to what it learns, then sums up the main conclusions in a full report. Use in -depth search to conduct market research as Competitive audits,, feeling of consumers Industry surveys and analyzes.

Analyze data

The integration of Gemini with Google Sheets allows it to understand your computer sheet data and helps you to draw conclusions on everything, from the inventory of products to expenditure and invoices. Likewise, use Gemini to analyze raw data Google Analytics And generate high -level marketing reports and data visualizations in several formats.

Optimize the inventory

Gemini can analyze data to provide demand, seasonality or market trends. Use these clear and data projections to optimize your stock management—Prement dead stock and improve Control filling.

Customer support

Use the Gemini app to answer your customers’ questions and provide Complete customer support. It can proactively develop relevant FAQ responses, transcribe customer service calls, identify trends, summarize common problems and help you quickly write responses to several requests.