Stephanie Arnett / MITTR | Invato
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The second wave of the genetive will be the video
It is incredible how fast the fantastic becomes familiar. The first generative models to produce photorealistic images exploded in the dominant current in 2022– and quickly became commonplace. Tools like Dall-E of Openai, the stable broadcast of AI stability and Adobe fire flooded the Internet of breathtaking images from Pope to Balenciaga to Award -winning art. But that’s not fun: for each Fire pumpsThere is another piece of Fantastic covering art Or Sexist sex stereotypes.
The new border is a video text. Expect that it takes everything that was good, bad or ugly on the text in the image and overcome it.
A year ago, we had the First overview From the fact that the generative models could do when they were formed to assemble several fixed images in clips for a few seconds. The results were distorted and jerky. But technology quickly improved.
TrackA startup that manufactures generative video models (and the company that has co-created stable broadcast), abandons new versions of its tools every few months. His latest model, called Gen-2Always generate a video for a few seconds, but the quality is striking. THE best clips are not far from what Pixar could extinguish.
The track has set up a Film Festival Ai who present Experimental films Made with a range of AI tools. This year’s festival has a $ 60,000 pot, and the 10 best films will be screened in New York and Los Angeles.
It is not surprising that the best studios read it. The cinema giants, including Paramount and Disney, now explore the use of generative AI throughout their production pipeline. Technology is used for the performance of synchronized lip players with several foreign language overdubs. And that is reinventing what is possible with the special effects. In 2023, Indiana Jones and the Destiny Dial played a Deepfake Harrison Ford. This is only the beginning.
Far from the big screen, Deepfake Tech for marketing or training purposes is also taking off. For example, synthesis based in the United Kingdom manufactures tools that can transform a punctual performance of an actor into an endless flow of avatars Deepfake, reciting the script you give them by pressing a button. According to the company, its technology is now used by 44% of fortune companies 100.
The ability to do a lot with so little raises serious questions for the actors. The concerns about the use and the abusive use of studios were at the heart of the SAG-Aftra strikes last year. But the real impact of technology only becomes apparent. “Cinema crafts are fundamentally changing,” explains Souki Mehdaoui, an independent filmmaker and co -founder of Bell & Whistle, a advice specializing in creative technologies.