As part of the survey, investors were invited to select two startups which they plan to excel in the coming year, including those of their current investment portfolios, and to provide justifications for their selections . Unsurprisingly, cybersecurity companies have become the most important sector among the preferences of investors. The main developments include advanced SaaS security management platforms which offer complete visibility in organizational applications, identification and automation of vulnerability sanitation. Virtual Ciso virtual platforms powered by AI emerge to support small businesses, offering cybersecurity expert advice without the need for full-time safety personnel.
As more and more final devices fed by AI are connected to the network, the security of the machine identities has become critical. Israeli companies are developing platforms to manage access to devices, ensuring only connections authorized to sensitive systems. In addition, safety validation technologies are created to simulate cyber attacks, helping organizations to identify proactively and resolve potential weaknesses.
These advances represent a fundamental reimagination of cybersecurity – defense reactive to proactive and intelligent protection. The Israeli approach not only highlights data protection, but complete management of digital identity and attenuation of strategic risks.
The analysis highlights several emerging priorities of digital security, Israeli startups leading to innovation on several fronts.
The rise in SaaS security
SaaS security has become a critical area of intervention, motivated by the generalized adoption of cloud -based applications. Companies like Wing Security develop sophisticated SaaS security posture management solutions, offering organizations with complete visibility and automated sanitation capacities.
Product description / Service: Wing SAAS (SSPM) management solution of Wing offers continuous visibility, priority information and automated correction through the SaaS ecosystem.
Respect why it’s their year, according to S Capital: With the rapid shift in cyber-menaces from the final criteria for SaaS applications, wings safety is only positioned to approach this growing attack surface. Organizations are increasingly recognizing the need for SSPM and ITDR solutions to proactively manage risks, prevent violations and ensure operational continuity. This year marks a tilting point while companies prioritize SaaS security as a higher strategic investment area.
The need for cybersecurity led by AI
Artificial intelligence is revolutionizing cybersecurity approaches, companies taking advantage of AI in a new way. Directed by the increasingly sophisticated tactics of cybercriminals, the expansion attack surface caused by the adoption of clouds and Saas, and the unique security challenges posed by the emergence of systems fueled by AA . Zenity specializes in the security of agents and applications of AI themselves – an increasing concern as the adoption of AI accelerates.
Product description / Service: Zenity is a leader in assistance to secure businesses and to govern AI agents and applications.
Investment amount: $ 60 million in total increased
Respect why it’s their year according to Upwest: 2024 has already been a fantastic year for the company, in particular the security of a large B tour of the B series jointly with the continuous explosion of agentic AI. We expect 2025 to continue to cement Zenity as a leader in cybersecurity in this space while it continues to rely on its strong dynamic.
Focus on proactive defense
The industry attends a marked transition to proactive defense strategies. Nagomi Security embodies this approach with its platform which aligns security capacities with emerging threats, allowing organizations to anticipate and prevent potential violations rather than simply responding to them.
Product description / Service: The Nagomi platform allows customers to maximize the efficiency of their safety batteries to defend themselves against emerging and relevant threats that are carried out in the wild.
Investment amount: $ 30 million
Reasoning why is their year according to Team8: The cybersecurity industry is responsible for challenges, the complexity of which is the complexity of the management of various and fragmented security tools. It becomes unbearable and companies aspire to a solution. The Nagomi platform addresses this directly by providing organizations with organizations on how their tools are configured to combat specific threats. This is increasingly important as the threat environment is evolving and that new vulnerabilities are emerging. By allowing continuous reassessment and a realignment of security postures, Nagomi helps organizations stay ahead of attackers while obtaining real visibility of their security posture.
The emphasis on identity security
Identity security has become another crucial border, especially since organizations manage increasingly complex digital ecosystems. Akeyless takes up this challenge via its unified platform for secrets and identity management of machines, guaranteeing access to various environments.
Product description / Service: AKEYLESS UNIFIES Secrets and Machine Identity Management, securing identification information, certificates and keys in all environments with an evolutionary platform.
Investment amount: $ 88.5 million
Reasoning why is their year according to Team8: The identity of the machine, also called non -human identity (NHI), has become a level of mind as a growing threat to businesses, leading to the foundation of many new startups in this space in the past two years. Akeyless is more ahead of the growth stage with Customers Marquee Fortune 100 in many industries, recently obtaining a strategic investment of the Deutsche Bank. With IBM who acquires its main competitor, Hashicorp Vault, we believe that Akyless has an immense opportunity for market leadership and exceptional growth.
The growing importance of cloud safety
Cloud safety continues to gain importance as commercial operations are increasingly migrating to cloud environments. Companies like Tamnoon, specialized in the safety of the managed cloud, offer solutions to help organizations optimize their cloud security posture and protect against AI attacks. This trend has stimulated innovation in managed cloud safety solutions, companies developing tools to optimize security posture and defend against sophisticated and AI -focused attacks.
Product description / Service: Allow safety teams to optimize predictably, reliably and effectively of their cloud safety posture while minimizing the impact on their environment.
Respect why it’s their year according to Elron Ventures: 2025 marks a pivotal year for Tamnoon while the cloud attacks led by AI increases and CNAPP consolidates the cloud safety battery. With its unique mixture of human intelligence and remedion adjustment focused on AI, Tamnoon stands out as the trusted partner to fill critical security gaps and pave the way for exposure and sanitation of threats of managed cloud.