Apple’s iPhone has become the best -selling best -selling smartphone in the world for the first time, ending Samsung 12 -year -old racing as a market leader, according to new data.
Key points:
- Apple sold more smartphones than Samsung in 2023, claiming a market share of 20.1%
- The latest data arises while Samsung announces new devices with more artificial intelligence features
- Apple should help bring AI in the dominant current with its next devices later in 2024
According to the International Data Corporation (IDC), the iPhone stole the Crown of Samsung in 2023 with 234.6 million units sold, compared to the 226.6 million units of the South Korean company.
The American technology giant ordered a market share of 20.1% before 19.4% of Samsung, the IDC said.
Next market tracker analysts said Apple’s rise was due to the success of premium devices such as the iPhone.
They also underlined an increasingly fragmented market for smartphones that operate on Google’s Android operating system, citing low -end Samsung rivals such as transmission, Xiaomi and Honor.
The success of Huawei well -received offers in China also had an effect on the fall in Samsung sales, the IDC said.
Global smartphones expeditions decreased by 3.2% to 1.17 billion units in 2023, according to the IDC – although the group said that the industry was recovering after a slow period.
“Growth in the second half has cemented the expected recovery for 2024,” he said in a statement.
Apple sold 234.6 million smartphones in 2023, according to data from the International Data Corporation. (Reuters: Aly Song))
The giants of smartphones clashed to make AI more common
The new data on sales were before the announcement by Samsung of its last devices during an event in San Jose, California on Wednesday.
Driving the next generation of its flagship galaxy models, the Samsung sales field revolved around a range of new features fueled by artificial intelligence (IA).
The company said that all of its new Galaxy phones would have more AI than before, including functionality that would provide live translation during telephone calls in 13 languages and 17 dialects.
New phones will also allow the means to quickly handle the appearance and placement of specific parts of photos taken by their cameras. It is a feature that could help people refine their photos, while facilitating the creation of misleading images.
Google pushed to infuse its latest pixel phones with more AI in 2023, including the possibility of modifying the appearance of the photos – an effort with which the company accelerated The initial deployment of Project GeminiHis next technological jump.
Samsung says that its new Galaxy S24 series includes new features that use AI technology. (Reuters: Kim Hong-ji))
Apple is expected to put more AI in its next generation of iphones in September, but now Samsung is one step ahead to gain the upper hand to make technology more omnipresent, said Forrester Research Thomas Husson analyst.
“Samsung’s marketing challenge is precisely to make technology transparent to impress consumers by magical and invisible experiences,” he said.
The growing use of AI in smartphones comes after the company supported by Microsoft Openai has driven technology in the dominant current last year with its bot chatgpt which can quickly create stories, memos, videos and Drawings on request.
Todd Lohr, an American technology consultant for KPMG, predicts that AI would likely have important implications for productivity, creativity and privacy because it has become a more full element of smartphones.
“Intelligence is actually arriving on your smartphone, which has really not been so smart,” said Lohr.
“You can possibly see cases where you could ask your smartphone to listen to you all day and have it provided a summary of your day at the end. This could create a challenge in social construction because if the device Everyone listens to everyone, who is the data? “
The AI is not yet completely advanced, but Samsung is already trying to treat concerns about confidentiality likely to be increased by the quantity of new technologies deployed in its Galaxy S24 models. Samsung leaders point out that AI features can be kept on the device, although some applications may need to connect to data centers via the Internet.
The company also promises users that their disk activity will be protected.
Michael Kokotajlo, KPMG Digital Transformation partner of telecommunications, thinks that Samsung and other smartphone manufacturers are on the way to give people an “AI assistant in their pockets” – a concept he expects to be more easily adopted by the younger generations who grew up during the great generations who grew up during the era of the mobile composition.
“Millennials and generation Z will certainly be looking for these AI capacities because they do not have as much concern about confidentiality and security, but some of the older generations may have more concerns about this, or How you even have started from all of this, ”he said.
AFP / AP