Sheba has created a recipe for cat food that he deems worthy of feline royalty, she therefore created a campaign called the lost cat of the pharaoh, and a tool fueled by Ai called the Pharaoh Cat Finder. This tool aims to “help people to discover if their cats have similar features” to the revered cats of ancient Egypt. For information, cat owners only have to download a photo, and for their efforts, they will obtain a free sample of sheba selection nets.
For this launch, the brand has teamed up with Leslie Lyons du Feline Genetics & Comparative Medicine Lab, hosted at the University of Missouri College of Veterinary Medicine. “The identification of a genetic link between the venerated cats of ancient Egypt and the cats of the house of today was a monumental discovery for my laboratory,” said Lyons, “mysteriously, this specific DNA sequence was only found in cats in Egypt and the United States, leaning even more questions to explore.”