A few weeks ago, we Google caught Bind the text in its AI glimpses to its own research results. Well, today, it has become a new official feature in AI glimps.
“To help people explore subjects more easily and discover relevant websites, we have added links to certain terms in AI previews when our systems determine that it might be useful,” Google spokesperson at Search Engine Land told.
What it looks like. Here is a screenshot that we published at the time:
By clicking on these links underlined in the text of the UA overview, both at the top and in the central section, will bring you back to a new Google research. The smaller bond icons take you to the side panel links, they go to publishers and external websites.
What Google said. Here is the statement that a google spokesperson sent me:
“To help people more easily explore subjects and discover relevant websites, we have added links to certain terms in AI glimps when our systems determine that it might be useful. Similar to our longtime functionality” people are also looking for “, our tests show that people find it useful. AI glimps continue to have important links on the web.”
For what. Google said they were doing this to allow researchers to explore subjects more easily. Google
told me that they have seen that people often end up manually looking for certain terms as a distinct question of these IA glimps. Google said that during their in -depth tests, they heard users that they consider useful to be linked directly to a relevant results page in these cases.
This reduces the need for researchers to grasp a new request, but they can simply click on these links. Google says it leads to a “much better research experience”.
Google’s systems prioritize the link with third-party websites in AI’s overview when Google has great confidence that these websites will help the user find the information he is looking for, said a Google spokesperson.
Or. Google said this new feature is available in English in the United States, mobile and office.
Why we care. The publishers begged Google to send them more traffic via Google Search. Now, with this new official feature, you should assume that Google will send less traffic to publishers and more traffic towards its own search results.
Again, Google says that it is a question of giving researchers what they want and making them easier to explore subjects. But again, for publishers and site owners, it may not be a good thing.